Competitive Advantage

This book is an integrative account of the nature and causes of competitive advan-tage based on solid scholarly research in mainstream Strategic Management and relat-ed academic fields,illustrated with extensive contemporary business examples.It is intended to assist general managers in their strategizing for sustainable competiti-ve advantage and persistent superior performance.This book can also be used as an MBA or EMBA text in Strategic Management and assource materials for executive training programs ans consulting practice.