Innovate the Future

A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and ProcessesWhen it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps toInnovate from Scratch: Identify a new market, and invent and deliver a successful productInnovate to Dominate: Maintain a position of market dominanceInnovate t